up:: [[Arcadia Wellness Retreats]] tags:: # Arcadia Website, Pitch Video, Sales Deck ## 2-min Video Storyboards Cut between b-rolls and talking head to make up for voice over accent. Make extensive use the "Ken Burns" effect with 2x or 4x upscale *Midjourney* images. Note that a 2 minute speech is around 250-300 words. #### Key Points to Communicate 1. Sustainable land design is investing in the long-term outputs of the land and creating generational wealth. 2. It's now possible to build a sustainable business that's also profitable. 3. Many eager folks are jumping into homesteading, but the old farming paradigm no longer works. #### Using the AIDA Framework (Attention, Interest, Desire, Action) ##### Attention * "Hi, we're Arcadia, and we're creating sustainable travel experiences to restore the planet and its inhabitants." * *(Opening shot with brand logo over birds eye view, Ken Burns parallax for movement)* * "As a society, we're struggling with a few things." * *(Talking head, greenery background)* * "We have a brewing mental health crisis; we have a food sustainability issue, and our current farming practices don't work, we're losing our farmers." * *(Chart showing trends of increasing reported stress levels)* * *(Image of empty plates, high groceries prices)* * *(Headlines of farming infeasibility, cost per dollar earned)* * *(Headlines on Ontario's lose 1/3 of young farmers)* ##### Interest * "But what if I told you, there's a way to address these issues in one fell swoop, in a way that creates both resilient landscapes and resilient communities?" * *(Talking head, slide-in popups for resilience - need a symbol)* * "At Arcadia, we have developed a blueprint to help you transform your land into a sustainable oasis, where people can come to fresh food, and deep relaxation in nature." * *(Images of tourists relaxing, show off amenities - cabin. yoga, forest trail)* * "Using ecological design principles, we invest in the land to ensure long-term yields for future generations. You see, it is now possible to be sustainable and profitable." * *(Farming to table yields, restaurant images)* * "Our focus on long-term viability and working with nature, means you create a PLACE of resilience, that needs less maintenance and produces more year after year." * *(Map of North America, with resilient sites popping up all over)* ##### Desire * "We have a toolkit to evaluate a site for homesteading, designers to help you plan your site, ready-made business plans for forecasting, grant writers and financiers to secure necessary funding, and a 36-month step-by-step operations plan. All these to help you get your ecotourism retreat off the ground." * *(checklists and zonal information)* * *(landscape design site plan images)* * *(excel spreadsheets for revenue forecast)* * *(handshake between banker and farmer)* * *(Arcadia Wellness Retreat owner's manual)* ##### Action * Whether you've currently got land, struggling with a farm, or just interested in self-sufficiency. We have got the tools to help you." * *(Talking head, slide-in images to each targeted group)* * "Checkout our website at findarcadia.com, and reach out to start your journey." * *(Screenshot of website, with action button circled and arrow pointed to)* * *(Same logo intro as outro)* ## Website Copy