up:: [[Modern Entrepreneurship Toolkit (METK)]] tags:: #on/branding #on/design # Principles of Good Logo Design These principles act as the foundation for designing successful, long-lasting logos. - Simple, easy to recognize and remember, number of colours - Relevant, matches the context of the industry - Memorable, makes a statement, evokes elements of uniqueness - Legible, clear and easy to read - Versatile, works in large and small sizes, prints and web mediums Present the logo mark, centered, horizontal. --- Resources: - [Logotype Design for Brand Identity](https://www.domestika.org/en/courses/1659-logotype-design-for-brand-identity)